SOBEYS MOBILE FOOD TOUR
16-city touring food and music experience
Design, programming and executive production of national mobile food experience across 16 cities for #2 grocery chain in Canada. Created interactive, immersive, family friendly experiences with a FOMO edge (fear-of-missing-out), including gourmet dining options, live music performances and hip, modern dining areas. Additional engagement touchpoints include giant monitor wall, large graphic truck wraps serving as billboards, bullet time photo op, grocery store of the future AR experience, Pikazo crowdsourcing photo mosaic AI art, solar panel rooftops and more.
