MATTEL

MATTEL BRAND EXPERIENCES

U.S East Coast Global Experiential Lead for Portfolio of Brands, including: Barbie™, Hot Wheels™, Fisher-Price™, Thomas & Friends™, Nickelodeon™, Disney Junior ™ and more

Creative direction and experiential lead for projects and teams across global teams in US, Canada, Germany, Hong Kong, the U.K., Spain and Greece. Multiple employee awards for excellence in Leadership.

Design and delivery of the experiential marketing vision and brand experience for 20+ portfolio brands across live, media, print, retail, digital, social and broadcast platforms. Creative strategy to pre-production for B2B and consumer events, including NY and LA Toy Fairs, internal global conferences, product launches, Barbie’s 50th Anniversary “Unapologetic” campaign event with Sports Illustrated, specialty events and permanent installations: Thomas & Friends, Nickelodeon, Disney and Silvergate Media. Directed and evolved Mattel HQ Thomas & Friends permanent gallery and showroom.