BASF AGRICULTURE ENGAGEMENT CENTER
HQ ENGAGEMENT CENTER SHOWCASING THE INTERSECTION OF AGRICULTURE, TECHNOLOGY AND THE SCIENCES
Creative direction and customer journey for BASF’s Agricultural HQ, an experiential center that immerses, educates and influences visitors’ opinions of modern agriculture by demonstrating the ways that BASF contributes to a sustainable future in food, feed, fuel and fiber production systems. Design and curation serves to advance the insight into society’s overarching food resource challenges while building empathy, understanding and partnership of all audience types.
