CNET GOTHAM: LIVE HOLIDAY GIFT GUIDE
CBS Interactive’s Annual Technology Product Showcase
Creative Director and Executive Producer for CNET Gotham, the consumer-facing industry- favorite event featuring a high-tech experiential and interactive pop-up retail environment held at Openhouse Gallery, NYC. The 5-day event showcased recommended tech products via interactive displays from CNET and sponsors, including Energizer, LG, Canon, Dell and Adobe. Accountable for strategic and creative direction.
HIGHLIGHTS
Overall production budget of $650K.
Strategic Direction: concept development, ROI and measurement analysis, attendee journey and user interface strategy.
Creative Direction: consumer experience, brand architecture, floor plan layouts and elevations, and environment design.
Experiential stations: home theater area, audio sound bars, style makeover green-screen photo shoots, mobile-meets-coffee re-charge stations, and keynote stages.
